Fall Promotions from Explorers Edge

From the Globe and Mail September 15, 2013

Roots co-founder Michael Budman and champion kayaker Adam van Koeverden figure in a campaign from Cloud AdAgents for Ontario Regional Tourism Organization 12, also known as Explorers’ Edge, to promote Algonquin Park and the surrounding region in the fall. The campaign includes radio, online, out of home and social media and focuses on an atypical fall colour — blue.“The thousands of sparkling blue lakes that carpet this region really amplify the fall colours,” said James Murphy, executive director of Explorer’s Edge. “If you look at a photo of our region in the fall, mostly likely you will see a lake in it, and blue will be the dominant colour amongst the red, yellow and orange.”

Video produced by Explores Edge, the regional marketing area in Ontarion which includes Muskoka, Huntsville, Algonquin Park, Lake of Bays and of course Colonial Bay Cottages

You Tube Video Links

Adam van Koeverden

Michael Budman